05 / COLLABORATIONS

Brand &
institutional
co-creations.

From licensed design systems to public cultural experiences, each collaboration begins with context and is shaped for a specific audience, place and application.

01 / BRAND COLLABORATION

UNIQLO
× Lijin®

Items featuring licensed Lijin® designs were presented and sold in UNIQLO stores, while public activations introduced the cultural context behind them.

UNIQLO in-store retail display selling products featuring licensed Lijin designs — **01 / IN-STORE RETAIL**Licensed designs available for purchase

UNIQLO public cultural activation featuring Lijin designs and Li textile weaving — **02 / CULTURAL ACTIVATION**Public storytelling and artisan participation

CONTEXT: Licensed retail collection · special events and cultural activations
CONTRIBUTION: Design licensing · cultural guidance · artisan coordination · local media engagement and press coverage
OUTCOME: In-store sales · public cultural activation · enthusiastic response from local consumers and out-of-town visitors purchasing Hainan cultural gifts

02 / EXHIBITION · HAIKOU

The Ancestral
Algorithm.

A technology-led cultural exhibition developed with Hainan Provincial Cultural Center—revealing the computational intelligence embedded in Li textile construction.

Exterior of Hainan Provincial Cultural Center in Haikou — **01 / VENUE**Hainan Provincial Cultural Center · Haikou

The Ancestral Algorithm immersive exhibition space at Hainan Provincial Cultural Center — **02 / EXHIBITION**The Ancestral Algorithm

PARTNER: Hainan Provincial Cultural Center
FORMAT: Exhibition · digital media · public culture
APPROACH: Cultural research · spatial narrative · contemporary interpretation

CONTINUE

Fashion & Public LifeRunway & Celebrities

Brand &institutionalco-creations.

Brand &
institutional
co-creations.